Visit Sunshine Coast.
The Sunshine Coast wanted a campaign that celebrated its namesake; the sunshine. So, we created a campaign powered entirely by the sun itself. In a world first, entirely solar production, we created an ad for the Sunshine Coast using the very thing it famous for.
Sunshine Moments aired across Australia and New Zealand on TV, Cinema, OOH, digital and social.
This campaign won Gold in Mumbrella’s Travel Marketing Awards.
Phase 1: The ad.
Phase 2: the BTS.
The case study.