Containers for Change.
Containers for Change is a container recycling scheme in Queensland that refunds users 10c for every eligible container. They wanted to launch their first creative campaign to champion their existing recyclers while demonstrating the wide range of reasons to get involved. We won this account at pitch with the Cheers idea; using the classic, raise-your-drink catchphrase ‘cheers’ to tell the story.
Cheers to the Changemakers launched in two phases across TV, cinema, radio, OOH, BVOD, digital and social.
Circular Economy.
Following on from the brand campaign, our client wanted a campaign that demonstrated the breadth of things our containers could go on to be. This idea uses simple bottles and cans imagery to show what the materials get made into.
