A handful of killed darlings.

Here lies a collection of my favourite proactive campaigns that never saw the light of day.

A campaign to promote inclusivity in community sport in response to an Australian political debate regarding trans children.

As Queensland emerged from lockdown much faster than Australia’s southern states, our clients at Visit Sunshine Coast talked about gifting something to the folks down south (who are a key tourist market) to send them love from the Sunny Coast - to stay front of mind for their post-lockdown trip. At the time, New South Wales and Victoria’s upcoming daylight savings shift, where their clocks were about to move forward an hour. So, we acted as if this whole extra hour of sun was a generous gift from the Sunshine Coast.

A cinema ad created to shine a light on the sheer amount of work that goes into films, and in turn provoke greater appreciation for the creative industries.

A radio campaign for Lifeline (Australia’s crisis mental health service) to raise funds for their call centre, by conveying that every single call is a cry for help.

In early 2022, Queensland was devastated by floods. Brisbane had floodwater lapping at the top of street signs, the tops of front doors, and in and above school gates. The government in power at the time notoriously lacked in climate policy, and Queenslanders were suffering even worse natural disasters as a result. As the floodwaters slowly sank, and we approached the state election, this guerrilla campaign was designed to highlight the link between government inaction and environmental devastation. These signs were created to be placed at the exact level that floodwater came up to right across Brisbane.

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