Queenslandher.

Phase 1

Health and Wellbeing Queensland wanted to create a campaign that acknowledged and celebrated Queensland women who’d faced challenging times throughout 2020.

The idea was born out of adding the suffix ‘her’ to the adjectives describing these women. And since those who live in Queensland are fondly known as Queenslanders, naturally this campaign became ‘Queenslandher’.

This campaign won Bronze at the 2020 BADC awards in Branded Content.