Queenslandher.

Phase 2

Following on from Queenslandher 1, this proactive campaign put Queensland female rugby league players in the spotlight. Decades ago, Billy Moore, a famous Queensland rugby player, yelled ‘Queenslander’ as his team ran ferociously onto the field. It instantly became a rallying cry for the team.

We saw the opportunity to add just one letter to this famous catch-cry. One that would hero the female equivalent team who receive a fraction of the attention, money and resources for their hard work. And so we told their stories as the Queenslandhers.

This campaign won Bronze at the 2020 BADC Awards in the Large Format Film category.